Martin Scorsese for Chanel

Martin Scorsese directed an ad for Chanel’s new “men’s fragrance” Bleu de Chanel. It’s a little ridiculous, in a very pretty way.

They’ve carried the cinematic theme over to the web copy, dividing the fragrance not into layers of scent or notes, but “acts”. Act 1: “A spirited burst of freshness ripples across the skin.” Apparently spirited freshness smells like citrus accord (what?), vetiver, and pink pepper. Act 2: “A rush of explosive energy galvanises the senses.” Explosive energy smells like grapefruit, dry cedar notes, and labdanum. It really bothers me right now that I have no idea what labdanum smells like, and that you can’t just google things like smells or tastes. I’m looking forward to the future when you can do stuff like that.

Here is the ad:

I have no idea what’s actually going on in the ad, but I dig all the 60s inspired hair.


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